Is First Watch a Franchise?

Avocado toast or bottomless mimosas, anyone? If you need evidence Millennials have embraced brunch culture, check out the millions of #brunch posts on Instagram. According a 2023 Restaurant Industry Report from Square, the restaurants surveyed say that sales on Saturdays, between 8 am and 1 pm now make up more than 10% of their weekly sales.

In order to capitalize on that demand, chain restaurants that cater to the breakfast, brunch, and lunch crowd have been popping up across the country. First Watch, known for its daytime-only operations and fresh, innovative menu, has become a dominant player in the breakfast and brunch segment. There are currently more than 470 First Watch restaurants in 29 states. The chain has received numerous accolades and awards, including local “Best Breakfast” and “Best Brunch” honors. It has also been recognized for its rapid growth and strong brand presence in the industry.

 Is First Watch a Franchise Option I Should Consider? 

As a new entrepreneur looking to buy a franchise in the breakfast and brunch space, this sounds very appealing. But, asking “is first watch a franchise?” will get you the response “not anymore.” First Watch began offering franchises in 2008, as of 2023, it is not actively signing on new franchisees.  In fact, it has also been buying back some of its franchise-owned restaurants. This move is part of a broader shift in the company’s growth strategy, focusing more on company-owned models rather than franchising. This consolidation under the corporate umbrella signifies First Watch’s dedication to maintaining a unified brand identity and operational excellence across all its locations. 

 Why You Should Franchise with The Toasted Yolk Café 

Since opening a First Watch franchise isn’t an option, you should consider franchising with The Toasted Yolk Café instead. The Toasted Yolk Café distinguishes itself with a unique approach that combines the appeal of traditional breakfast favorites like omelets, pancakes, and French toast with innovative culinary twists, creating a menu that resonates with a wide range of tastes and preferences. Plus, The Toasted Yolk Café has a full lunch menu including soups, salads, and sandwiches that’s available all day for diners who aren’t in the mood for breakfast.

But what really sets The Toasted Yolk Café apart from other breakfast/brunch/lunch concepts is its full bar and array of signature cocktails. This allows franchisees to cater to a broader audience, appealing to both morning coffee enthusiasts and those who enjoy a leisurely brunch with cocktails. The signature cocktails, crafted with the same attention to quality and detail as our food menu, provide an additional draw for customers, enhancing the overall appeal of the restaurant. This aspect of the business model taps into the growing trend of brunch culture, where diners seek a relaxed, indulgent experience.

The Toasted Yolk Café provides comprehensive support to all our franchisees, including training, marketing, and operational guidance—support that’s invaluable for entrepreneurs new to the competitive restaurant industry.

The Toasted Yolk Café has doubled in size in the past two years—growing to 40 locations nationwide in 2023. There are many franchise markets still available for interested parties.

Get Started with The Toasted Yolk Cafe

In the midst of exploring options in the breakfast and brunch restaurant sector, the question “Is First Watch a franchise?” often arises. While First Watch has shifted its focus away from offering new franchising opportunities, The Toasted Yolk Cafe emerges as a compelling alternative for entrepreneurs.  Are you intrigued by the prospect of joining a dynamic and expanding brand like The Toasted Yolk Cafe? Contact us today to discover more about our franchise opportunities and how you can contribute to and benefit from this flourishing restaurant industry segment.

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