Independent Restaurants vs. Franchises: Making the Right Choice
Running a restaurant is a lifelong dream for many. But owning a restaurant is hard work and not without financial risks. The restaurant industry faces challenges from ever-changing customer preferences to the complexities of daily operations. One of the most pivotal decisions aspiring restaurateurs face is whether to open an independent restaurant or dive into the world of franchising.
It’s a big decision, and it can feel a bit like choosing between a gourmet feast and a smorgasbord of options.
Should you go the independent route, where you’re the mastermind behind every menu item, every decor choice, and every marketing campaign? Or should you ride the franchise wave, where you get to be a part of a well-established brand with a proven track record? Both avenues have their distinct advantages, but for many, the benefits of franchising often outweigh the allure of going solo. Let’s delve deeper into this debate and explore why franchising might be the best route for you.
The Charm of Independent Restaurants
If you’ve been dreaming about opening your own restaurant, you probably have a detailed vision of what it would be like — maybe even down to your name on the front door. As an independent owner, you can make your restaurant be anything you want. You choose the menu, the décor, and create the atmosphere for your brand. This autonomy can lead to a one-of-a-kind dining experience that resonates with a specific audience or locality.
Independent restauranteurs have the freedom to adapt quickly, allowing them to stay on top of market trends and respond to customer feedback without waiting for approval from above. If you want to close for a two-week vacation every summer, there’s nothing stopping you.
Plus, since you don’t have to pay franchise fees or royalties to a franchisor, you retain all your profits.
However, there are some drawbacks to opening independent restaurants. First, it’s expensive. Branding, menu development, and market research are just a few of the upfront costs of starting a restaurant from scratch.
As the new kid in town, it can be hard to build a customer base. People already have their favorite restaurants; what is it about your concept that will encourage them to try something new? You’ll have to find a way for your restaurant to stand out in the market. Profit-wise, you may have some lean years while waiting for your business to take off — if it succeeds at all. According to restaurant POS provider Toast, the National Restaurant Association estimates about 30% of independent eateries fail within the first year.
The Power of Franchising
The alternative to starting your own restaurant is buying the franchise of a recognizable brand with a proven track record. The first benefit of this is instant name recognition. Franchises come with a built-in customer base. The brand’s reputation can offer a sense of trust and familiarity, leading to quicker customer acquisition.
As a franchisee, you’re given a proven business blueprint to follow, minimizing the trial-and-error phase that many new entrepreneurs face when trying to build a business from scratch. You also receive extensive training on how to best run the business, as well as a robust support system that can help you navigate any challenges for as long as you’re in business with them. Also, the buying power of the entire franchise network means you get better deals from suppliers.
But owning a franchise also has disadvantages. Since the goal is for all franchises is consistency, franchisees must adhere to specific guidelines on the way they run their business. If you’re an outside-the-box thinker, or a business maverick who likes to turn traditions on their head, this formula may be too constraining for you.
Buying a franchise also comes with significant upfront costs, including franchise fees and ongoing royalties. Many franchisors also require you to have a certain net worth and a minimum amount of liquid capital before they consider you as franchisee. These financial constraints may put franchising out of reach for entrepreneurs with limited funds.
Franchise vs. Independent Restaurants: Earning Potential
One of the main considerations people have when opening a business, independent or franchise, is the venture’s profit potential. But the question “how much do restaurant owners make?” is not easy to answer, as it depends on a number of variables. The restaurant type, size, location, and how efficiently it’s operated all play a role in profitability, as does the economy. If people don’t have money to spend on restaurant meals, there’s nothing you can do to entice them to eat at your place.
While the combination of a known brand and a proven operation model can lead to substantial profits for franchise owners, there are no guarantees.
Why Breakfast is Best
There are a number of reasons to consider a breakfast restaurant. First, breakfast is booming right now. According to market research by IBISWorld, the breakfast restaurants and diners industry was worth an estimated $11.1 billion in 2022. That’s an increase of 9.8% over the previous year.
Breakfast/brunch restaurants have operating hours suitable for a great work/life balance. You’ll close after the lunch service, giving you the chance to be home for dinner with your family. This schedule is an appealing choice for many employees as well.
Toasted Yolk Cafe: A Delicious Choice
There’s no hotter franchise in the breakfast/brunch space right now than The Toasted Yolk. If you’re considering joining our franchise family, here are a few things you need to know:
• $2.2 million AUV*
• Average check is $16 per person
• 34 locations across 8 states
• 18 new locations opening in 2023
• 95% of our single-unit operators have chosen to expand
At Toasted Yolk, we’re all about setting up our franchisees for success right from the start. Our comprehensive training, marketing support, and proven business model make for a solid foundation before you even sign on the dotted line.
Get Started with Toasted Yolk Today
While the allure of independent restaurants is undeniable, the benefits of franchising, especially with a brand like The Toasted Yolk Cafe, are hard to overlook. Our support, brand recognition, and proven business model will get you started on the right path to make a mark in the restaurant industry. Request info today to explore our franchise opportunities.
*Based on information reported by franchisees in our most recent FDD